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Angelisa
2019-04-15 03:12:23 -07:00
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guide/english/product-design/brand-identity/index.md
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@ -3,14 +3,16 @@ title: Brand Identity
--- ---
## Brand Identity ## Brand Identity
Brand identity is the face of a brand. As discussed in a previous section, a brand is an emotional and even philosophical concept, while brand identity is the visual component of a brand that represents those larger ideas. Brand identity is the face of a brand. While a brand is an emotional and even philosophical concept, brand identity is the visual component of a brand that represents those larger ideas.
Brand identity includes logos, typography, colors, packaging, and messaging, and it complements and reinforces the existing reputation of a brand. Brand identity attracts new customers to a brand while making existing customers feel at home. It’s both outward- and inward-facing. Brand identity includes logos, typography, colors, packaging, and messaging, and it complements and reinforces the existing reputation of a brand. Successful brand identity attracts new customers while making existing customers feel at home. It’s both outward- and inward-facing.
It's vital that brand identity be consistent. Because it's representing and reinforcing the emotions of a brand, the message portrayed by brand identity components needs to be clear, and it needs to be the same no matter where it's displayed. It's vital that brand identity be consistent. Because it's representing and reinforcing the emotions of a brand, the message portrayed by brand identity components needs to be clear, and it needs to be the same no matter where it's displayed.
#### More Information: #### More Information:
[99designs - Brand Identity](https://99designs.com/blog/tips/brand-identity/) [99designs - Brand Identity](https://99designs.com/blog/tips/brand-identity/)
[UX matters - Brand Experience in User Experience Design](https://www.uxmatters.com/mt/archives/2006/07/brand-experience-in-user-experience-design.php) [UX matters - Brand Experience in User Experience Design](https://www.uxmatters.com/mt/archives/2006/07/brand-experience-in-user-experience-design.php)
[Just Creative - Branding, Identity & Logo Design Explained](http://justcreative.com/2010/04/06/branding-identity-logo-design-explained/) [Just Creative - Branding, Identity & Logo Design Explained](http://justcreative.com/2010/04/06/branding-identity-logo-design-explained/)