diff --git a/client/i18n/locales/english/translations.json b/client/i18n/locales/english/translations.json
index b2baf28f22..bb7e7b5b60 100644
--- a/client/i18n/locales/english/translations.json
+++ b/client/i18n/locales/english/translations.json
@@ -32,6 +32,7 @@
     "profile": "Profile",
     "news": "News",
     "donate": "Donate",
+    "support-our-nonprofit": "Support our non-profit",
     "update-settings": "Update my account settings",
     "sign-me-out": "Sign me out of freeCodeCamp",
     "flag-user": "Flag This User's Account for Abuse",
@@ -290,6 +291,8 @@
     },
     "help-translate": "We are still translating the following certifications.",
     "help-translate-link": "Help us translate.",
+    "season-greetings": "Season's Greetings to you and your family.",
+    "if-getting-value": "If you're getting a lot out of freeCodeCamp, now is a great time to donate to support our nonprofit's mission.",
     "project-preview-title": "Here's a preview of what you will build"
   },
   "donate": {
diff --git a/client/src/components/Intro/index.tsx b/client/src/components/Intro/index.tsx
index 75ff90cddc..4255af0455 100644
--- a/client/src/components/Intro/index.tsx
+++ b/client/src/components/Intro/index.tsx
@@ -1,5 +1,7 @@
+import { Alert } from '@freecodecamp/react-bootstrap';
 import React from 'react';
 import { Trans, useTranslation } from 'react-i18next';
+import { emailToABVariant } from '../../utils/A-B-tester';
 import { randomQuote } from '../../utils/get-words';
 import Login from '../Header/components/Login';
 import { Link, Spacer, Loader, FullWidthRow } from '../helpers';
@@ -16,6 +18,8 @@ interface IntroProps {
   pending?: boolean;
   slug?: string;
   username?: string;
+  email?: string;
+  onAlertClick?: () => void;
 }
 
 const Intro = ({
@@ -24,9 +28,16 @@ const Intro = ({
   pending,
   complete,
   completedChallengeCount,
-  slug
+  slug,
+  email,
+  onAlertClick
 }: IntroProps): JSX.Element => {
   const { t } = useTranslation();
+  const buttonVariation = (email: string | undefined): string => {
+    if (!email || emailToABVariant(email).isAVariant)
+      return t('buttons.donate');
+    return t('buttons.support-our-nonprofit');
+  };
   if (pending && !complete) {
     return (
       <>
@@ -78,6 +89,24 @@ const Intro = ({
         ) : (
           ''
         )}
+        <Alert bsStyle='info' className='annual-donation-alert'>
+          <p>
+            <b>{t('learn.season-greetings')}</b>
+          </p>
+          <p>{t('learn.if-getting-value')}</p>
+          <p className={'text-center'}>
+            <hr />
+            <Link
+              className='btn'
+              key='donate'
+              onClick={onAlertClick}
+              sameTab={false}
+              to='/donate'
+            >
+              {buttonVariation(email)}
+            </Link>
+          </p>
+        </Alert>
       </>
     );
   } else {
diff --git a/client/src/components/helpers/link.tsx b/client/src/components/helpers/link.tsx
index bc9dd2d672..f9704f5f39 100644
--- a/client/src/components/helpers/link.tsx
+++ b/client/src/components/helpers/link.tsx
@@ -8,6 +8,7 @@ interface LinkProps {
   sameTab?: boolean;
   state?: Record<string, unknown>;
   to: string;
+  onClick?: () => void;
 }
 
 const Link = ({
diff --git a/client/src/components/layouts/global.css b/client/src/components/layouts/global.css
index 6564d5cfc6..80ec16ee42 100644
--- a/client/src/components/layouts/global.css
+++ b/client/src/components/layouts/global.css
@@ -589,6 +589,32 @@ blockquote .small {
   overflow-wrap: break-word;
 }
 
+.alert .btn {
+  background-color: #d9edf7;
+  color: #31708f;
+  border-color: #31708f;
+}
+.alert .btn:hover,
+.alert .btn:focus {
+  background-color: #31708f;
+  color: #d9edf7;
+  border-color: #31708f;
+}
+
+.annual-donation-alert {
+  background: linear-gradient(
+      -10deg,
+      rgba(217, 237, 247, 1) 35%,
+      rgba(237, 202, 216, 0) 75%,
+      rgb(255 215 224) 100%
+    ),
+    radial-gradient(
+      circle,
+      rgba(255, 202, 225, 1) 0%,
+      rgba(218, 234, 252, 1) 100%
+    );
+}
+
 /* gatsby 404 */
 #search {
   background-color: var(--quaternary-background);
diff --git a/client/src/pages/learn.tsx b/client/src/pages/learn.tsx
index 8c250a3ced..13022530a7 100644
--- a/client/src/pages/learn.tsx
+++ b/client/src/pages/learn.tsx
@@ -4,6 +4,7 @@ import React from 'react';
 import Helmet from 'react-helmet';
 import { useTranslation } from 'react-i18next';
 import { connect } from 'react-redux';
+import { bindActionCreators, Dispatch } from 'redux';
 import { createSelector } from 'reselect';
 
 import Intro from '../components/Intro';
@@ -13,7 +14,8 @@ import LearnLayout from '../components/layouts/learn';
 import {
   userFetchStateSelector,
   isSignedInSelector,
-  userSelector
+  userSelector,
+  executeGA
 } from '../redux';
 
 interface FetchState {
@@ -23,6 +25,7 @@ interface FetchState {
 }
 
 interface User {
+  email: string;
   name: string;
   username: string;
   completedChallengeCount: number;
@@ -53,12 +56,18 @@ interface LearnPageProps {
       fields: Slug;
     };
   };
+  executeGA: (payload: Record<string, unknown>) => void;
 }
 
+const mapDispatchToProps = (dispatch: Dispatch) =>
+  bindActionCreators({ executeGA }, dispatch);
+
 function LearnPage({
   isSignedIn,
+  user,
   fetchState: { pending, complete },
   user: { name = '', completedChallengeCount = 0 },
+  executeGA,
   data: {
     challengeNode: {
       fields: { slug }
@@ -67,6 +76,16 @@ function LearnPage({
 }: LearnPageProps) {
   const { t } = useTranslation();
 
+  const onAlertClick = () => {
+    executeGA({
+      type: 'event',
+      data: {
+        category: 'Donation Related',
+        action: `learn donation alert click`
+      }
+    });
+  };
+
   return (
     <LearnLayout>
       <Helmet title={t('metaTags:title')} />
@@ -76,8 +95,10 @@ function LearnPage({
             <Intro
               complete={complete}
               completedChallengeCount={completedChallengeCount}
+              email={user.email}
               isSignedIn={isSignedIn}
               name={name}
+              onAlertClick={onAlertClick}
               pending={pending}
               slug={slug}
             />
@@ -92,7 +113,7 @@ function LearnPage({
 
 LearnPage.displayName = 'LearnPage';
 
-export default connect(mapStateToProps)(LearnPage);
+export default connect(mapStateToProps, mapDispatchToProps)(LearnPage);
 
 export const query = graphql`
   query FirstChallenge {
diff --git a/config/donation-settings.js b/config/donation-settings.js
index ebe13a7f84..ab9bdd8367 100644
--- a/config/donation-settings.js
+++ b/config/donation-settings.js
@@ -94,7 +94,7 @@ const patreonDefaultPledgeAmount = 500;
 
 const aBTestConfig = {
   isTesting: true,
-  type: 'DistributionTest'
+  type: 'LearnAlertCTA'
 };
 
 module.exports = {