Unconscious bias, otherwise known as "implicit bias", occurs when people favour others who look like them and/or share their values. For example a person may be drawn to someone with a similar educational background, from the same area, who shares a similar sexual orientation, or who is the same colour or ethnicity as them.
-Implicit or unconscious bias happens by our brains making incredibly quick judgments and assessments of people and situations without us realising. Our biases are influenced by our background, cultural environment and personal experiences. We may not even be aware of these views and opinions, or be aware of their full impact and implications.3 +Implicit or unconscious bias happens by our brains making incredibly quick judgments and assessments of people and situations without us realizing. Our biases are influenced by our background, cultural environment and personal experiences. We may not even be aware of these views and opinions, or be aware of their full impact and implications.3 Unconscious bias is far more prevalent than conscious prejudice and often incompatible with one’s conscious values. Certain scenarios can activate unconscious attitudes and beliefs. For example, biases may be more prevalent when multi-tasking or working under time pressure.4 @@ -37,4 +37,4 @@ Unconscious bias can influence decisions in recruitment, promotion and performan 3. ["Unconscious Bias." *Equality Challenge Unit.* Accessed: October 20, 2017](https://www.ecu.ac.uk/guidance-resources/employment-and-careers/staff-recruitment/unconscious-bias/) 4. ["What is Unconscious Bias" University of California, San Francisco Office of Diversity and Outreach. Accessed: October 15, 2017.](https://diversity.ucsf.edu/resources/unconscious-bias) -5. ["Unconscious Bias" acas.org.uk Accessed: October 15, 2017.](http://www.acas.org.uk/index.aspx?articleid=5433) \ No newline at end of file +5. ["Unconscious Bias" acas.org.uk Accessed: October 15, 2017.](http://www.acas.org.uk/index.aspx?articleid=5433)