From 7bd91ddffdcd63dc81b09472f61c3c6f3c2f838e Mon Sep 17 00:00:00 2001 From: PUNIT TIWARI Date: Thu, 2 May 2019 21:24:42 +0530 Subject: [PATCH] Add changes " Define " to article. (#33357) --- guide/english/product-design/brand-identity/index.md | 2 ++ 1 file changed, 2 insertions(+) diff --git a/guide/english/product-design/brand-identity/index.md b/guide/english/product-design/brand-identity/index.md index 132372ef2a..03f8cd0ba8 100644 --- a/guide/english/product-design/brand-identity/index.md +++ b/guide/english/product-design/brand-identity/index.md @@ -4,6 +4,8 @@ title: Brand Identity ## Brand Identity +Brand identity is how a business presents itself to, and wants to be perceived by, its consumers. + Brand identity is the face of a brand. While a brand is an emotional and even philosophical concept, brand identity is the visual component of a brand that represents those larger ideas. Brand identity includes logos, typography, colors, packaging, and messaging, and it complements and reinforces the existing reputation of a brand. Successful brand identity attracts new customers while making existing customers feel at home. It’s both outward- and inward-facing.