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 title: Kano Analysis
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 ## Kano Analysis
 
-This is a stub. <a href='https://github.com/freecodecamp/guides/tree/master/src/pages/agile/kano-analysis/index.md' target='_blank' rel='nofollow'>Help our community expand it</a>.
+Kano Model was put forth by Professor Noriaki Kano, professor of quality management at the Tokyo University of Science and a consultant in the field of quality management.
 
-<a href='https://github.com/freecodecamp/guides/blob/master/README.md' target='_blank' rel='nofollow'>This quick style guide will help ensure your pull request gets accepted</a>.
+Kano Model is basically a theory for product development and customer satisfaction. This model classifies the customer preferences into 5 different categories. These are as follows-
 
-<!-- The article goes here, in GitHub-flavored Markdown. Feel free to add YouTube videos, images, and CodePen/JSBin embeds  -->
+1)**Must be Quality** - It covers all those features of a product that a customer expects and takes it as obvious that they will be present in the product of a particular type.
 
-#### More Information:
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+2)**One-dimensional Quality** - It covers all those features of a product that is responsible for making or breaking a deal for any organization i.e. those features which if provided will surely make a customer happy or else if not present can also lead to customer dissatisfaction.
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+3)**Attractive Quality** - It includes those features that are put in the product to attract a customer towards the product. If present, will lead to customer satisfaction and if not, it doesn't make any difference on customer's feeling i.e. they won't be dissatisfied.
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+4)**Indifferent Quality** - It includes those features that doesn't make any changes to customer's feeling i.e. they are not related to customer satisfaction or dissatisfaction.
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+5)**Reverse Quality** - It includes those features which if added can sometimes cause a reverse effect. For ex - If a feature phone has been given some complicated technical features then that can act as a reverse quality for it because a feature phone user prefers such a type of phone because of its simplicity to operate.
 
 
+So, Kano Analysis is based on the Kano model and focuses on analyzing the requirements of the customer base being targeted based on the above categories.
+
+### More Information