diff --git a/server/views/partials/navbar.jade b/server/views/partials/navbar.jade
index 305fb9e179..d165c024fd 100644
--- a/server/views/partials/navbar.jade
+++ b/server/views/partials/navbar.jade
@@ -24,7 +24,7 @@ nav.navbar.navbar-default.navbar-fixed-top.nav-height
             li
                 a(href='/about') About
             li
-                a(href='/shop') Shop
+                a(href='/shop', target='_blank') Shop
             if !user
                 li
                     a(href='/signin') Sign in