diff --git a/server/views/resources/shop.jade b/server/views/resources/shop.jade
index 851e068c51..c8ee9b69e8 100644
--- a/server/views/resources/shop.jade
+++ b/server/views/resources/shop.jade
@@ -2,6 +2,15 @@ extends ../layout
 block content
     h2.text-center Buy cool gear and support our open source community:
     .spacer
+    .row
+        .col-xs-12.col-sm-10.col-sm-offset-1.col-md-8.col-md-offset-2.text-center
+            img.img-responsive.img-center(src='//i.imgur.com/6eSEugA.jpg')
+            h3 Ugly Christmas Sweater - $39.99
+            p Throw an ugly sweater party this holiday season. You'll be the geekiest-looking person there (which is a good thing!) in your awesome SSH key randomart ugly sweater. 
+            p Also available as a hoodie, and T-shirts in mens and fitted women’s sizes.
+            a.btn.btn-cta.signup-btn.btn-block(href='http://bit.ly/2fycRu6' target='_blank' onClick="ga('send', 'event', 'Shop', 'clicked', 'ugly christmas sweater');") Get this ugly sweater
+
+    hr
     .row
         .col-xs-12.col-sm-10.col-sm-offset-1.col-md-8.col-md-offset-2.text-center
             img.img-responsive.img-center(src='//i.imgur.com/ytQETcTr.jpg')