diff --git a/guide/english/developer-ethics/dark-patterns/index.md b/guide/english/developer-ethics/dark-patterns/index.md
index 31c5369f65..e7b77f199d 100644
--- a/guide/english/developer-ethics/dark-patterns/index.md
+++ b/guide/english/developer-ethics/dark-patterns/index.md
@@ -9,17 +9,17 @@ Examples include:
 
 * [**Bait and Switch**](https://darkpatterns.org/types-of-dark-pattern/bait-and-switch) – A user sets out to do one thing, but a different, undesirable thing happens instead.
 
-* [**Disguised Ads**](https://darkpatterns.org/types-of-dark-pattern/disguised-ads) – Adverts disguised as other kinds of content or navigation, in order to get users to click on them.
+* [**Disguised Ads**](https://darkpatterns.org/types-of-dark-pattern/disguised-ads) – Advertisements disguised as other kinds of content or navigation, in order to get users to click on them.
 
 * [**Forced Continuity**](https://darkpatterns.org/types-of-dark-pattern/forced-continuity) – Silently charging a user's credit card without warning at the end of a free trial.
 
-* [**Friend Spam**](https://darkpatterns.org/types-of-dark-pattern/friend-spam) – A website or app asks for a user's email or social media permissions under the pretence it will be used for a desirable outcome (e.g. finding friends), but then spams all the user's contacts in a message that claims to be from that user.
+* [**Friend Spam**](https://darkpatterns.org/types-of-dark-pattern/friend-spam) – A website or app asks for a user's email or social media permissions under the pretense it will be used for a desirable outcome (e.g. finding friends), but then spams all the user's contacts in a message that claims to be from that user.
 
-* [**Hidden Costs**](https://darkpatterns.org/types-of-dark-pattern/hidden-costs) – At the last step of a checkout process, only to discover some unexpected charges appear, e.g. delivery charges, tax, etc. that were not disclosed prior to processing the user's payment.
+* [**Hidden Costs**](https://darkpatterns.org/types-of-dark-pattern/hidden-costs) – User arrives at the last step of a checkout process, only to discover some unexpected charges appear, e.g. delivery charges, tax, etc. that were not disclosed prior to processing the user's payment.
 
-* [**Misdirection**](https://darkpatterns.org/types-of-dark-pattern/misdirection) – The design purposefully focuses a users' attention on one thing in order to distract their attention from another.
+* [**Misdirection**](https://darkpatterns.org/types-of-dark-pattern/misdirection) – The design purposefully focuses a user's attention on one thing in order to distract their attention from another.
 
-* [**Price Comparison Prevention**](https://darkpatterns.org/types-of-dark-pattern/price-comparison-prevention) – An online retailer makes it hard for visitor's to compare the price of an item with another item, so they cannot make an informed decision.
+* [**Price Comparison Prevention**](https://darkpatterns.org/types-of-dark-pattern/price-comparison-prevention) – An online retailer makes it hard for visitors to compare the price of an item with another item, so they cannot make an informed decision.
 
 * [**Privacy Zuckering**](https://darkpatterns.org/types-of-dark-pattern/privacy-zuckering) – Users are tricked into publicly sharing more information about themselves than they really intended to. Named after Facebook CEO Mark Zuckerberg.