diff --git a/server/views/resources/shop.jade b/server/views/resources/shop.jade
index 851e068c51..33c046ae99 100644
--- a/server/views/resources/shop.jade
+++ b/server/views/resources/shop.jade
@@ -2,6 +2,15 @@ extends ../layout
 block content
     h2.text-center Buy cool gear and support our open source community:
     .spacer
+    .row
+        .col-xs-12.col-sm-10.col-sm-offset-1.col-md-8.col-md-offset-2.text-center
+            img.img-responsive.img-center(src='//i.imgur.com/9Hx5VEs.jpg')
+            h3 Low-Effort Halloween Costume - $24.99
+            p Don't put a sheet over your head. That would look ridiculous. Just wear this cool shirt and grab as much candy as you can.
+            p Also available in high quality American Apparel women's fitted tee sizes.
+            a.btn.btn-cta.signup-btn.btn-block(href='http://bit.ly/2easGTH' target='_blank' onClick="ga('send', 'event', 'Shop', 'clicked', 'halloween tshirt');") Get this spooky shirt
+
+    hr
     .row
         .col-xs-12.col-sm-10.col-sm-offset-1.col-md-8.col-md-offset-2.text-center
             img.img-responsive.img-center(src='//i.imgur.com/ytQETcTr.jpg')