diff --git a/core/src/cluster_info.rs b/core/src/cluster_info.rs
index 2caffcb884..e102ceb79d 100644
--- a/core/src/cluster_info.rs
+++ b/core/src/cluster_info.rs
@@ -967,18 +967,18 @@ impl ClusterInfo {
     }
     fn new_push_requests(&mut self) -> Vec<(SocketAddr, Protocol)> {
         let self_id = self.gossip.id;
-        let (_, peers, msgs) = self.gossip.new_push_messages(timestamp());
-        peers
+        let (_, push_messages) = self.gossip.new_push_messages(timestamp());
+        push_messages
             .into_iter()
-            .filter_map(|p| {
-                let peer_label = CrdsValueLabel::ContactInfo(p);
+            .filter_map(|(peer, messages)| {
+                let peer_label = CrdsValueLabel::ContactInfo(peer);
                 self.gossip
                     .crds
                     .lookup(&peer_label)
                     .and_then(CrdsValue::contact_info)
-                    .map(|p| p.gossip)
+                    .map(|p| (p.gossip, messages))
             })
-            .map(|peer| (peer, Protocol::PushMessage(self_id, msgs.clone())))
+            .map(|(peer, msgs)| (peer, Protocol::PushMessage(self_id, msgs)))
             .collect()
     }
 
@@ -2091,11 +2091,14 @@ mod tests {
         let mut cluster_info = ClusterInfo::new(contact_info.clone(), Arc::new(keypair));
         cluster_info.set_leader(&leader.id);
         cluster_info.insert_info(peer.clone());
+        cluster_info.gossip.refresh_push_active_set(&HashMap::new());
         //check that all types of gossip messages are signed correctly
-        let (_, _, vals) = cluster_info.gossip.new_push_messages(timestamp());
+        let (_, push_messages) = cluster_info.gossip.new_push_messages(timestamp());
         // there should be some pushes ready
-        assert!(vals.len() > 0);
-        vals.par_iter().for_each(|v| assert!(v.verify()));
+        assert_eq!(push_messages.len() > 0, true);
+        push_messages
+            .values()
+            .for_each(|v| v.par_iter().for_each(|v| assert!(v.verify())));
 
         let (_, _, val) = cluster_info
             .gossip
diff --git a/core/src/crds_gossip.rs b/core/src/crds_gossip.rs
index 665bbd5658..7ced08637b 100644
--- a/core/src/crds_gossip.rs
+++ b/core/src/crds_gossip.rs
@@ -65,9 +65,9 @@ impl CrdsGossip {
             .collect()
     }
 
-    pub fn new_push_messages(&mut self, now: u64) -> (Pubkey, Vec<Pubkey>, Vec<CrdsValue>) {
-        let (peers, values) = self.push.new_push_messages(&self.crds, now);
-        (self.id, peers, values)
+    pub fn new_push_messages(&mut self, now: u64) -> (Pubkey, HashMap<Pubkey, Vec<CrdsValue>>) {
+        let push_messages = self.push.new_push_messages(&self.crds, now);
+        (self.id, push_messages)
     }
 
     /// add the `from` to the peer's filter of nodes
diff --git a/core/src/crds_gossip_push.rs b/core/src/crds_gossip_push.rs
index c8ca02971d..24459d5137 100644
--- a/core/src/crds_gossip_push.rs
+++ b/core/src/crds_gossip_push.rs
@@ -98,7 +98,7 @@ impl CrdsGossipPush {
     /// peers.
     /// The list of push messages is created such that all the randomly selected peers have not
     /// pruned the source addresses.
-    pub fn new_push_messages(&mut self, crds: &Crds, now: u64) -> (Vec<Pubkey>, Vec<CrdsValue>) {
+    pub fn new_push_messages(&mut self, crds: &Crds, now: u64) -> HashMap<Pubkey, Vec<CrdsValue>> {
         let max = self.active_set.len();
         let mut nodes: Vec<_> = (0..max).collect();
         nodes.shuffle(&mut rand::thread_rng());
@@ -110,15 +110,8 @@ impl CrdsGossipPush {
             .collect();
         let mut total_bytes: usize = 0;
         let mut values = vec![];
+        let mut push_messages: HashMap<Pubkey, Vec<CrdsValue>> = HashMap::new();
         for (label, hash) in &self.push_messages {
-            let mut failed = false;
-            for p in &peers {
-                let filter = self.active_set.get_mut(p);
-                failed |= filter.is_none() || filter.unwrap().contains(&label.pubkey());
-            }
-            if failed {
-                continue;
-            }
             let res = crds.lookup_versioned(label);
             if res.is_none() {
                 continue;
@@ -137,10 +130,16 @@ impl CrdsGossipPush {
             }
             values.push(value.clone());
         }
-        for v in &values {
+        for v in values {
+            for p in peers.iter() {
+                let filter = self.active_set.get_mut(p);
+                if filter.is_some() && !filter.unwrap().contains(&v.label().pubkey()) {
+                    push_messages.entry(*p).or_default().push(v.clone());
+                }
+            }
             self.push_messages.remove(&v.label());
         }
-        (peers, values)
+        push_messages
     }
 
     /// add the `from` to the peer's filter of nodes
@@ -190,7 +189,8 @@ impl CrdsGossipPush {
                 continue;
             }
             let size = cmp::max(CRDS_GOSSIP_BLOOM_SIZE, network_size);
-            let bloom = Bloom::random(size, 0.1, 1024 * 8 * 4);
+            let mut bloom = Bloom::random(size, 0.1, 1024 * 8 * 4);
+            bloom.add(&item.id);
             new_items.insert(item.id, bloom);
         }
         let mut keys: Vec<Pubkey> = self.active_set.keys().cloned().collect();
@@ -266,6 +266,7 @@ impl CrdsGossipPush {
 mod test {
     use super::*;
     use crate::contact_info::ContactInfo;
+    use solana_sdk::signature::Signable;
 
     #[test]
     fn test_process_push() {
@@ -420,15 +421,34 @@ mod test {
         push.refresh_push_active_set(&crds, &HashMap::new(), &Pubkey::default(), 1, 1);
 
         let new_msg = CrdsValue::ContactInfo(ContactInfo::new_localhost(&Pubkey::new_rand(), 0));
+        let mut expected = HashMap::new();
+        expected.insert(peer.label().pubkey(), vec![new_msg.clone()]);
+        assert_eq!(push.process_push_message(&mut crds, new_msg, 0), Ok(None));
+        assert_eq!(push.active_set.len(), 1);
+        assert_eq!(push.new_push_messages(&crds, 0), expected);
+    }
+    #[test]
+    fn test_personalized_push_messages() {
+        let mut crds = Crds::default();
+        let mut push = CrdsGossipPush::default();
+        let peer_1 = CrdsValue::ContactInfo(ContactInfo::new_localhost(&Pubkey::new_rand(), 0));
+        assert_eq!(crds.insert(peer_1.clone(), 0), Ok(None));
+        let peer_2 = CrdsValue::ContactInfo(ContactInfo::new_localhost(&Pubkey::new_rand(), 0));
+        assert_eq!(crds.insert(peer_2.clone(), 0), Ok(None));
+        let peer_3 = CrdsValue::ContactInfo(ContactInfo::new_localhost(&Pubkey::new_rand(), 0));
         assert_eq!(
-            push.process_push_message(&mut crds, new_msg.clone(), 0),
+            push.process_push_message(&mut crds, peer_3.clone(), 0),
             Ok(None)
         );
-        assert_eq!(push.active_set.len(), 1);
-        assert_eq!(
-            push.new_push_messages(&crds, 0),
-            (vec![peer.label().pubkey()], vec![new_msg])
-        );
+        push.refresh_push_active_set(&crds, &HashMap::new(), &Pubkey::default(), 1, 1);
+
+        // push 3's contact info to 1 and 2 and 3
+        let new_msg = CrdsValue::ContactInfo(ContactInfo::new_localhost(&peer_3.pubkey(), 0));
+        let mut expected = HashMap::new();
+        expected.insert(peer_1.pubkey(), vec![new_msg.clone()]);
+        expected.insert(peer_2.pubkey(), vec![new_msg.clone()]);
+        assert_eq!(push.active_set.len(), 3);
+        assert_eq!(push.new_push_messages(&crds, 0), expected);
     }
     #[test]
     fn test_process_prune() {
@@ -439,15 +459,13 @@ mod test {
         push.refresh_push_active_set(&crds, &HashMap::new(), &Pubkey::default(), 1, 1);
 
         let new_msg = CrdsValue::ContactInfo(ContactInfo::new_localhost(&Pubkey::new_rand(), 0));
+        let expected = HashMap::new();
         assert_eq!(
             push.process_push_message(&mut crds, new_msg.clone(), 0),
             Ok(None)
         );
         push.process_prune_msg(&peer.label().pubkey(), &[new_msg.label().pubkey()]);
-        assert_eq!(
-            push.new_push_messages(&crds, 0),
-            (vec![peer.label().pubkey()], vec![])
-        );
+        assert_eq!(push.new_push_messages(&crds, 0), expected);
     }
     #[test]
     fn test_purge_old_pending_push_messages() {
@@ -460,15 +478,13 @@ mod test {
         let mut ci = ContactInfo::new_localhost(&Pubkey::new_rand(), 0);
         ci.wallclock = 1;
         let new_msg = CrdsValue::ContactInfo(ci.clone());
+        let expected = HashMap::new();
         assert_eq!(
             push.process_push_message(&mut crds, new_msg.clone(), 1),
             Ok(None)
         );
         push.purge_old_pending_push_messages(&crds, 0);
-        assert_eq!(
-            push.new_push_messages(&crds, 0),
-            (vec![peer.label().pubkey()], vec![])
-        );
+        assert_eq!(push.new_push_messages(&crds, 0), expected);
     }
 
     #[test]
diff --git a/core/tests/crds_gossip.rs b/core/tests/crds_gossip.rs
index e056e02d3a..f0f085db8d 100644
--- a/core/tests/crds_gossip.rs
+++ b/core/tests/crds_gossip.rs
@@ -171,12 +171,12 @@ fn network_run_push(network: &mut Network, start: usize, end: usize) -> (usize,
             .collect();
         let transfered: Vec<_> = requests
             .into_par_iter()
-            .map(|(from, peers, msgs)| {
+            .map(|(from, push_messages)| {
                 let mut bytes: usize = 0;
                 let mut delivered: usize = 0;
                 let mut num_msgs: usize = 0;
                 let mut prunes: usize = 0;
-                for to in peers {
+                for (to, msgs) in push_messages {
                     bytes += serialized_size(&msgs).unwrap() as usize;
                     num_msgs += 1;
                     let rsps = network