diff --git a/ci/publish-tarball.sh b/ci/publish-tarball.sh
index f978181b05..e2312eb2fa 100755
--- a/ci/publish-tarball.sh
+++ b/ci/publish-tarball.sh
@@ -33,8 +33,8 @@ else
 fi
 
 if [[ -z $CHANNEL_OR_TAG ]]; then
-  echo Unable to determine channel to publish into, exiting.
-  exit 1
+  echo +++ Unable to determine channel to publish into, exiting.
+  exit 0
 fi
 
 case "$CI_OS_NAME" in