The idea is to rapidly build a minimum set of features that is enough to deploy the product and test key assumptions about customers’ interactions with the product.
#### A Minimum Viable Product has three key characteristics:
- It has enough value that people are willing to use it or buy it initially.
- It demonstrates enough future benefit to retain early adopters.
- It provides a feedback loop to guide future development.
The advantage of iterative MVP (instead of building full scale goal product without delivering any value along the way) is the ability of very quick market verification.
