25 lines
1.8 KiB
Markdown
25 lines
1.8 KiB
Markdown
---
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title: Kano Analysis
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---
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## Kano Analysis
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Kano Model was put forth by Professor Noriaki Kano, professor of quality management at the Tokyo University of Science and a consultant in the field of quality management.
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Kano Model is basically a theory for product development and customer satisfaction. This model classifies the customer preferences into 5 different categories. These are as follows-
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1)**Must be Quality** - It covers all those features of a product that a customer expects and takes it as obvious that they will be present in the product of a particular type.
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2)**One-dimensional Quality** - It covers all those features of a product that is responsible for making or breaking a deal for any organization i.e. those features which if provided will surely make a customer happy or else if not present can also lead to customer dissatisfaction.
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3)**Attractive Quality** - It includes those features that are put in the product to attract a customer towards the product. If present, will lead to customer satisfaction and if not, it doesn't make any difference on customer's feeling i.e. they won't be dissatisfied.
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4)**Indifferent Quality** - It includes those features that doesn't make any changes to customer's feeling i.e. they are not related to customer satisfaction or dissatisfaction.
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5)**Reverse Quality** - It includes those features which if added can sometimes cause a reverse effect. For ex - If a feature phone has been given some complicated technical features then that can act as a reverse quality for it because a feature phone user prefers such a type of phone because of its simplicity to operate.
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So, Kano Analysis is based on the Kano model and focuses on analyzing the requirements of the customer base being targeted based on the above categories.
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### More Information
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