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* Updated Definition of Qualitative Testing I gave more of a background in terms of what qualitative research is. I'm sure others will be able to expound on it further. * remove stub info
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Quantitative Testing
A trick to remembering what quantitative is, is to associate it with "quantity" or something that can be measured; numbers. This type of research answers the "what" in terms of what is happening on the the website or app. Example: What percentage of users drop off the site at a certain page? How many clicks does a particular section get?
When user experience (UX) researchers conduct quantitative testing they will typically do so using various methods. These can include: surveys or questionnaires to evaluate whether or not the the site or app is easy for the user; using analytic software like Google Analytcs to assess the website's stats; heatmaps; or using A/B split testing, providing users two versions of the site or app to compare and determine which is more effective.