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Add changes " Define " to article. (#33357)

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2019-05-02 21:24:42 +05:30
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guide/english/product-design/brand-identity/index.md
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@ -4,6 +4,8 @@ title: Brand Identity
## Brand Identity
Brand identity is how a business presents itself to, and wants to be perceived by, its consumers.
Brand identity is the face of a brand. While a brand is an emotional and even philosophical concept, brand identity is the visual component of a brand that represents those larger ideas.
Brand identity includes logos, typography, colors, packaging, and messaging, and it complements and reinforces the existing reputation of a brand. Successful brand identity attracts new customers while making existing customers feel at home. It’s both outward- and inward-facing.